Our role
The content that Bonka Circus developed can be divided into 3 types: hero, hub and hygiene content.
Hero content: scoring on YouTube
Digital marketing expert Tessa Delbeke from WAD: “Twice a year, we launch a hero campaign where we use the inspiring video created by Bonka Circus and promote it on social media. We assumed that we would achieve better results on YouTube than on Facebook & Instagram with our budget. And this turned out to be true: we achieved very good results on YouTube at a relatively low cost.”
Relevant hub and hygiene content
Tessa: “Based on Bonka Circus' content calendar, I select one engaging hub topic each month to boost on Facebook and Instagram. This could be a vox pop street interview or a testimonial by a Kringwinkel employee. For that topic, I then determine the ideal format, define the relevant target audience, etc.”
The hygiene content, on the other hand, provides answers to the more practical questions that the target audience may have, such as 'what can I donate to a Kringwinkel shop'. Bonka Circus was responsible for this.
Because some Kringwinkel shops have their own Instagram account and Facebook page, there are occasional issues with them being deactivated by Meta. “As an agency, we have more leverage to undo these deactivations. By the way, we are currently working on a system to prevent this issue in the future.”
