01
Data

Do buzzwords like data-driven approach, user-centric thinking, digital transformation, attribution modeling, and automation also make you nervous? All of these fancy terms essentially convey the same message: think objectively and smartly about the data you have. At WAD, we help you translate that data into concrete insights and advice.

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Our approach

01

Digital analytics setup

Combining different digital analytics tools produces quantitative and qualitative content. We believe an advanced digital analytics environment minimally consists of Google Tag Manager, Google Analytics, Google Search Console, and a SEMrush project or a Hotjar project. This allows for a nuanced analysis.

02

Analysis

We like to frequently share data with you, as many times and as much as you want. But we strongly advise a two-monthly or quarterly analysis because this leaves adequate room for adjustments. We translate data into something comprehensible and make recommendations based on that. Additionally, pure data reports in a document or Google Sheet format are possible as well.

03

Dashboards

Reports can be fully personalized! A customized, automated dashboard is often used when there is a demand for accountability or to hold presentations for boards of directors or governments. This ensures easy access to relevant data for all stakeholders. We like to guide dashboard users in this process so that everyone knows what it says and how the data is to be interpreted.

Free checklist for GDPR

Cookie policy, privacy policy, cookie banner … These must-have ingredients for your website make up a complex recipe. When are you truly ready to begin with digital marketing? Download our checklist here!

 

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