Get in touch
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Performance

Having a strategy is one thing, implementing it is another. With WAD you can count on a team of experts that knows how to get things done. WAD is recognized as a Premier Google Partner and belongs to the top 150 of the 4000 Google Partners in EMEA. The benefits? Our clients profit from the latest solutions, workshops, and tailored coaching, both nationally and internationally.

Performance

Our approach

01

Search listening

We already mentioned it: data is the foundation of everything. The more we know our target audience, the better we can direct our strategy. We look for the questions that people ask when using a search engine. We divide our work per language and per country because every market is different, and keywords and competitors differ too.

02

Digital marketing plan

Now we know what we want and where we are going to get it. The next step is to transform everything into workable elements: it is time for a digital marketing plan! We will strategically match the long-term goals against the short-term actions based on the available budgets. In this stage, we also offer input for making creative material for all channels.

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Campaign live

We build up the campaign according to best practices instead of using rules that we picked up hither and thither from books. It is our experiences with clients and the input from lots of data that fuels our campaigns – because what alternative is there? We put your campaign live in line with the paid strategy that we discussed. This makes for an exciting moment every time!

04

Ongoing management

Obviously, it does not end with going live. Our approach centralizes continuous analysis, optimization, and reporting. Why? Because we do not lose sight of our predefined goal. That is why we regularly dive into the campaigns, to evaluate and adapt where necessary.

05

Analysis

We advise to regularly make campaign analyses. These can be intermediate updates or in-depth evaluations of the campaign. The goal of each analysis is to draw new conclusions and to take actions or make recommendations that are beneficial to the campaign. Our time is divided into 80% analysis and 20% reporting. Real added value!

Let's meet

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Kolonel Begaultlaan 1a/4
3012 Leuven
016 41 65 45