Get in touch
minskyString.hamburger.label.closed

02
Strategy

A good start is half the battle. And in digital marketing, a good start is having a clear-cut strategy. What do you want to achieve and, more importantly, how do you know if you are doing well? We establish measurable objectives and key results. Key results are measurable and transparent objectives that contribute directly to the predefined goals.

foto

Our approach

01

Research & workshop

During an interactive workshop, we collect all the necessary information. That way we know exactly what you need. Together, we decide on what your ultimate goal is, and we use this as the foundation for our approach. The context of the strategy is the most important step towards engaging everyone in the same direction. This ensures that no one loses sight of the bigger picture!

02

The strategic phase

We transform the strategy into a comprehensible and solution-oriented plan. A good strategy is an achievable strategy! We make well-thought-out choices that contribute to the goal we predefined during the workshop. Focus, consistency, and the buy-in of a dedicated team are also indispensable elements to make the strategy work.

03

The tactical phase

In this phase, we put the plan into practice. Together, we formulate the specific objectives for the digital domain. On the one hand, we need the input of our digital experts here. On the other hand, we need the input of the stakeholders. This step is necessary to carry out the plan and to prevent unnecessary actions that do not add to the predefined purpose.

04

The operational phase

Action! Thanks to the calculated key results that we established earlier, each action has a target, a deadline, and someone responsible for it. This is the roadmap to success. The process of formulating the objectives in the previous phase is an intense task but it is rewarding. It allows us to move faster and easier towards concrete action.

05

Data: the essential link

To measure is to know, and that is no different with digital marketing. Data, analysis, and storytelling all give us insight into what is really important. Concrete and consistent data is necessary to move smoothly from one phase to the other. We analyze the data and make sure that the necessary actions are formulated insightfully.

Free checklist for GDPR

Cookie policy, privacy policy, cookie banner … These must-have ingredients for your website make up a complex recipe. When are you truly ready to begin with digital marketing? Download our checklist here!

 

Download our guide

Let's meet

I agree to the storage and processing of my data by We Are Digital.
Kolonel Begaultlaan 1a/4
3012 Leuven
016 41 65 45