Suez

Suez webshop

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Goal

Suez is continuously aiming for two targets at once. On the one hand, they want to attract qualitative B2B traffic. On the other hand, they want to generate quote requests using the platform. This was quite the challenge in a market with strong competition. Suez essentially wanted to become the go-to platform for B2B rental of containers.

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Solution

To start off, we helped Suez with setting up privacy and cookie policies. The next step was to establish a reliable e-commerce tracking so that they could measure everything. To reach the target audience, we rolled out a targeted campaign using Google Search. Finally, we guided that audience to the information they were looking for so that they would convert into satisfied visitors and customers.

Impact

In a market full of strong competitors who also use search advertising, it is quite difficult to get noticed. The answer is to advertize differently, smarter, more targeted, and with the right landing pages to back it up. This works because it encourages people to visit your site!

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