Suez webshop
Suez webshop
Solution
To start off, we helped Suez with setting up privacy and cookie policies. The next step was to establish a reliable e-commerce tracking so that they could measure everything. To reach the target audience, we rolled out a targeted campaign using Google Search. Finally, we guided that audience to the information they were looking for so that they would convert into satisfied visitors and customers.
Impact
In a market full of strong competitors who also use search advertising, it is quite difficult to get noticed. The answer is to advertize differently, smarter, more targeted, and with the right landing pages to back it up. This works because it encourages people to visit your site!